Event Details

Saturday, October 13 2007, 8:00 am - 1:00 pm Fenwick & West 801 California Street Mountain View, California 94041 This is an interactive workshop with Peter Cohan geared especially for startup entrepreneurs, which should be valuable for many PATCA members and their clients. This seminar outlines a framework for the creation and delivery of improved demonstrations and presentations to enable increased success in the marketing, sale, and deployment of software and related products. Whether it's face to face, in a webinar, as a screencast, or as a self-running demo, the ability to present the key benefits of your software product is essential to generating prospect interest and ultimately revenue. This is a cost-effective way for software startup members to work on improving their demos based on a proven methodology and individual critique in a workshop setting.

Speaker
Peter Cohan of The Second Derivative
Peter Cohan of The Second Derivative, a nationally recognized expert on software demo development who normally only consults to Fortune 500 firms.